NBC Sets Premiere Dates for quarterlife
BURBANK, December 18: The MySpace-originated series quarterlife is set for a prime-time premiere on NBC on February 18 as an hour-long drama, with full-length episodes to be streamed on the network’s web portal following their linear broadcast.
The show originally launched on MySpace on November 11 and on quarterlife.com November 12, marking the first time that a network-quality series was produced directly for the Internet. Additionally, quarterlife marks the first time that an independent project of this kind has been owned and controlled by its creators, as well as the first instance where an Internet series has been created alongside a social network—quarterlife.com.
The first season is comprised of thirty-six webisodes, with two eight-to-ten minute webisodes premiering on MySpace each week—Sundays and Thursdays at 12 a.m.—and released on quarterlife.com the following day. The web segments will be edited together into several one-hour dramas for broadcast on NBC in February, with full episodes streaming on NBC.com following each airing.
From Emmy Award-winning creator-producers Marshall Herskovitz and Edward Zwick (thirtysomething, My So-Called Life, Blood Diamond), quarterlife tells the ongoing stories of six creative twentysomethings as they chart their coming of age in the digital generation. The central character is Dylan (Bitsie Tulloch: Lost, Lonelygirl15), a young woman whose overly truthful video blog—at quarterlife.com—spills the secrets of her friends/the show’s characters: filmmakers Danny (David Walton: Heist, Cracking Up) and Jed (Scott Michael Foster: Greek, The Horrible Flowers), actress-bartender Lisa (Maite Schwartz: Medium, Dexter), geek-extraordinaire Andy (Kevin Christy: Love Don’t Cost a Thing), and Debra (Michelle Lombardo: Click, Entourage), who is still tied to her parents. Additional cast members include Barret Swatek (Seventh Heaven, The 40-Year-Old Virgin), Mike Faiola (South of the Border, Ugly Betty, Grey’s Anatomy), Majandra Delfino (Roswell, Boston Public) and Bree Turner (Las Vegas, The TV Set).
Produced by quarterlife, inc., writers for the series will include its creators Herskovitz and Zwick, as well as actor-writer Devon Gummersall (Robbing ‘Hef) and Lucy Teitler. Herskovitz will direct several of the episodes along with Eric Stoltz (director of Boston Legal, NBC’s Law & Order), John Sacret Young (China Beach) and Catherine Jelski (Watch Over Me). Josh Gummersall (Blood Diamond) will produce.
The online community at quarterlife.com is invited to participate in the ongoing creation of quarterlife by uploading their own videos and blogs or their own versions of quarterlife. The best submissions will be credited and incorporated into the program.
“The first time Ed and Marshall showed me quarterlife, I knew it was something special and I personally could not stop watching it,” said Ben Silverman, the co-chairman of NBC Entertainment and Universal Media Studios. “It was also a great opportunity to explore a new paradigm.”
“Ben Silverman and NBC are innovators who understand and appreciate that quarterlife represents an important shift in television programming, as our Internet series is the first to air on a major network,” said Herskovitz. “Ben also really gets how special the quarterlife story is and believes in our young talent. We’re truly thrilled to be part of the NBC family, as they are experts at leveraging their diverse platform to give their shows maximum exposure.”
By Kristin Brzoznowski